OUR STORY

Exploring the mystic expanse of the Peak District during my years in England, I looked forward to the days of long drives and leisurely walks through the countryside, weaving through ancient forests and along still, reflective lakes. The fragrance of trees, moss, rain, and earth, were ever-present, wrapping each experience in an invisible, ethereal tapestry. It was this air, alive with scent and memory, that inspired our name, AḗR.

In my desire to eternalise those experiences, I began searching for ways to relive my memories of those ancient woods. This search led me to the world of perfumery - a world far richer and more intricate than I had ever imagined.

I learned that fragrances weren’t just scents, but layered stories, crafted with a precision that evoked unique sensations and emotions. Each compound brought its own nuance, and each subtle variation added depth and meaning. I was mesmerised by how a single accord could energise, stir memories, ignite joy, or evoke longing.

It led me to the realisation that every fragrance holds the power to capture, preserve, and retell stories. This art of storytelling through scent continues to fascinate me. With AḗR, I now attempt to share my silent stories—should you choose to listen.